At the same time, in almost % of Black Friday purchases were already made through smartphones. The SMS offer makes it possible to catch large discounts without leaving home, and the bonus in the form of a win-win lottery reduces the chance of leaving for competitors. Example № Here you have the seasonal version of the + = offer that this company does regularly: meaning that the SMS informs the customers about a sale promotion they wait for every month.
The product category here lands in the peak of the summer holi Consulting Email List day time, which makes it especially relevant. can also be viewed as pre-planned situational marketing: the middle of summer is perceived as the peak of solar activity when sunscreens are especially relevant. Examples of mass SMS messaging: an anticipated season sale/season promo Examples of mass SMS messaging: an anticipated season sale/season promo Scenario: situational marketing Example № A spontaneous SMS campaign that is launched when the weather unexpectedly turned bad.
The brand uses the situation, offering a good deal and convenient help to the clients who hadn’t checked the forecast or couldn’t carry out their plans. Free super-fast delivery with no minimum order works as a stress-reducing factor. Example № Preplanned mass SMS texting that is sent to clients who are the most active in the early morning: those peaks in activity are determined via statistics.
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發表於 2024-5-2 14:16:53