Determine the content

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Creating a newsletter can also be an opportunity for a company to develop its brand image by communicating its history, values ​​and commitments. Roxy, for example, chose to remind its subscribers of the efforts made to reduce its climate footprint while highlighting one of its collections of sustainable and eco-responsible clothing. Roxy newsletter Excerpt from the Roxy newsletter 8 steps to creating a successful newsletter Set a goal Identify the target Determine the content Choose the design.

Test the newsletter Select a sending Cambodia WhatsApp Number Data day, time and frequency Comply with GDPR Renew yourself and increase the number of subscribers 1. Set a goal Is the newsletter intended to generate traffic to the company's website? Should it allow the brand to demonstrate its expertise or communicate its latest news? It is common for the same newsletter to meet several objectives. The main thing is to ensure that these objectives are perfectly aligned with the company's overall marketing strategy.



Identify the target A company can choose to send a newsletter to all of its subscribers indiscriminately or only to a target group. In this second case, it can personalize the newsletter by relying on its personas, that is to say on the fictitious representations of groups of consumers with common characteristics, or on the different phases of the life cycle of its subscribers . In 2017, recipients were 75% more likely to click on marketing emails from segmented campaigns than non-segmented campaigns.