According to Hootsuite's 2022 Social Trends report

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The role of social networks in marketing strategies also changed . They were once used only as possible channels between a company and its customers, but today large companies are reinventing this interaction and creating shopping experiences that prioritize social networks. This is because, as a result of social isolation, millions of people today use online shopping as a routine to obtain all types of products and services. Social networks are also increasingly used by companies due to their power to create viral content. ADVERTISEMENT Due to the structure and operation of these platforms (smaller and more striking content, ease of sharing and instant social comments), the content that really reaches people's minds tends to go viral very quickly.

According to Hootsuite's 2022 Social Trends report , 53.2% of people Telegram Number Data in younger generations prefer to turn to social media to research brands. What does this mean? This year, more than ever, small businesses will need to pay special attention to social commerce to create a better brand experience and generate more positive business results. On the one hand, at Rock Content we are experts in Content Marketing and we give you a great experience through incredible materials. On the other hand, Hootsuite specializes in social networks and their trends. That is the reason that led us to combine these two specialties to create this exclusive series of posts in alliance.



Read this article to the end to get a deeper insight into each trend provided in the Hootsuite report and evaluate how this could impact your brand in 2022. Keep reading! The shocking growth of social commerce There seems to be no coming back in the trend of shopping through social media platforms. According to Statista, market forecasts indicate that the global volume of this type of sales will reach $2.9 trillion in 2026 . One of the main reasons for the rise of social commerce is the personalized shopping experience that users can find on applications such as Instagram, Pinterest and Facebook. Hyper-targeted ads play an important role in helping businesses target ideal customers.