At the end of March

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Adobe took a big step and entered the game by launching their own AI model: Adobe Firefly. Basically, Firefly is a generative AI model focused on images and texts that will work complementing the existing softwares (and potentially the new ones) inside the Creative Cloud. There is a stand alone version with an easy interface so people can explore some of the possibilities. And here you can find a live show where Eric Snowden, VP of Design at Adobe, presents some of the concepts behind Firefly and shows some demonstrations of what tools are already among us and what’s coming next.

According to Snowden, one of the main goals of Firefly is that it works directly enhancing image creation and manipulation inside Adobe softwares like Photoshop and Illustrator. In other words, Firefly will Cyprus Phone Number List represent the means to an end and optimize production workflow realizing tasks that today take a long time for a creative designer to accomplish. Taking another step in this direction, last week on May 23th, Adobe made the “Generative Fill” available inside a beta update of Photoshop.



Next I’ll be sharing some interesting findings, the ups and downs and main takeaways of this “first date” with Firefly. Content Authenticity This was, perhaps, the main topic that caught my attention about Adobe’s approach to AI tools. The company seems to be very concerned about the ethical generation of AI images and one such proof of this is the use of licensed Adobe Stock images and copyrighted expired images to train the model.