Report, nearly of employers say

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That current graduates don’t have the skills they need to be work-ready On the flip side, Cengage research found that nearly half  percent of graduates are not applying for entry-level jobs because they don’t perceive themselves as qualified. For the higher education sector, it may seem like prospects are dim but that’s not the case. Success will come to those who can bridge the gap between what students learn and what employers need. In other words, demonstrate value and embed career prospects into the curriculum to create work-ready graduates. In this


article, informed by our recent webinar, we’ll reveal  effective ways to boost your students’ employability to drive enrollments and elevate brand equity.  Offer work-integrated & practical learning While Exit Mobile Number List internships are common as part of a degree program, work-based learning is lacking in many institutions. But this is where the differentiator is for universities and colleges, a USP that students look for to get real-life and hands-on experience in a company. A great example of using simulations in the classroom is The American Marketing Association which offers programs





for professional marketers and research-focused academics PhDs. It also runs simulations at its annual International Collegiate Conference and has experiential learning programs for its student community. “Simulations are an amazing tool for our students to dig into what work looks like. Curriculums and book learning are great, but really having your students get hands-on experience and know what that entry-level job is going to look like is super vital in  and moving forward,” says Molly Soat, VP of Professional Development at .