Google News publications

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Communicate the official logo (upload light and dark variants and use a transparent background) and the square variant, ensuring it matches what is used on social media profiles and app icons. Google “recommendations” on size and format should be interpreted as instructions. Fonts are purely a branding decision, and they will not impact your Knowledge Graph brand entity or the visibility of content across Google News surfaces. Content labels Content label Going back to the More Options section, you will see Add content labels. Google offers five labels that can be assigned either sitewide or a specific site section. Use these for opinion or satirical content.

This can help Google correctly classify and apply E-E-A-T signals of content pieces, which, if authentically assigned, has the potential to give a visibility boost. In the case of press releases, blogs and user-generated, this DB to Data understanding may do the opposite on Google News surfaces. Test it if you are methodically minded. Otherwise, I’d steer clear of these three labels. On top of these foundational settings, Publisher Center offers up to three products:  Reader revenue manager. News showcase. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. Google News publication optimization A Google News publication formally submits your content to Google News surfaces. The choices you make during setup can significantly impact performance. General Google News settings Publication category provides another opportunity to inform the Google Knowledge Graph.



You can also limit distribution to a specific country or Google property, although this is not advisable if your goal is visibility. Sections Google News settings sections Sections will appear as tabs in your Google News app publication. At the bare minimum, you should have two sections: One for articles. One for Video (a.k.a., a YouTube channel or playlist). If you are not publishing in video format, you are missing out on a significant opportunity to reach your audience. To achieve the highest visibility, show the full extent of your content coverage by: Setting up a section to match each of your website parent categories. This highlights to your readers and Google what topics you cover. Having at least one of these sections tailored for local news to enter local exclusive placements. Adding sections for trending topics that are expected to have some longevity.