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In the last article, we looked at what NFTs mean and how and why brands use them to market themselves. Brands use the brand's intellectual property rights (IP) to issue NFTs because they believe it ultimately gives them the advantage of increasing their value. For more stories, please refer here. In this article, continuing from the last article, we will look at what success stories there are in NFT marketing and find out whether they really bring benefits to brands. We also take time to think about how best to use NFTs. NFT Marketing Success StoriesWhere is Starbucks’ ‘Third Place’? The term 'third place' is often used to mean the physical location between home and work. However, 'Starbucks' chose 'Crypto (encrypted) world' as its third location. Last May, Starbucks declared that it would create a new global digital community through NFT .
Afterwards, Starbucks collaborated with the Polygon network to launch NFT last December and achieved great success. This project, named 'Starbucks Odyssey', is an extension of the Starbucks Rewards loyalty program and provides new benefits and experiences to members. NFTs are used to provide incentives to customers. The program made history with limited-edition NFTs now selling for around $2,000 on the secondary market. It was especially popular with NFT collectors. The NFT was sold over 360 times on the Nifty Gateway marketplace, with total trading volume exceeding $148,000 in 30 days. ⓒ starbucks 2022 all rights reserved ' ⓒ twitter @Barkmeta 2023 all rights reserved Is it possible to collect Nike shoes on blockchain? CryptoKicks Nike, a traditional sneaker company, attracted a lot of attention by acquiring NFT Studio Artifact in December last year. Artifact is a company founded in 2019 that creates virtual fashions of shoes and clothes created by various artists and issues them as NFTs.
Nike entered the virtual fashion business by acquiring these artifacts. In fact, Nike has already had plans for 2019. Before entering the WEB3.0 world in earnest this year, Nike applied for a patent for Cryptokicks, digital sneakers using Ethereum, with the U.S. Patent and Trademark Office. It has been reported that Nike has so far made enormous profits approaching $200 million from the Web3 ecosystem, including Clonex and Cryptokicks . It is said to be 20 times different from Nike's rival, Adidas. Nike's remarkable performance is having a significant impact on the traditional fashion industry, which has some brand power. ⓒ RTFKT Cryptokicks 2023 all rights reserved. Will NFTs only bring benefits to brands? NFT should not be judged easily because it is ultimately an investment area. ⓒ Bermix Studio on Unsplash If a brand issues an NFT, what is the purpose of the person purchasing it? This may be due to fandom for the brand or the beauty of the work, but the majority of people 'invested' in anticipation of an increase in the value of the NFT itself based on the brand's identity.
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發表於 2024-1-10 16:27:20