Put the reader at the center

MimJannat89

As a copywriter, I am of course curious why Bol.com's texts trigger more negative emotion and I have placed the texts side by side. Fortunately, the result is clear. Bol.com focuses on the product, while Coolblue focuses more on the reader and also explains the benefits more tangibly. For example, Bol.com says that the airfryer has a large capacity and Coolbue writes that it takes up as much space on your counter as the previous version, but has more capacity.

At Coolblue you can almost see the airfryer on your countertop. Whether or not you had the previous edition, it is apparently the same size, but it can hold more. And Coolblue really talks to you, not in general. 31.(you/you) Use narrative photo editor text and tangible (preferably recognizable) examples. The power of a narrative text is in the details. Discover Booking.com's online persuasion secrets After a year of A/B testing, a report suddenly came from customer service.



They indicated that they often received calls from people who had seen an accommodation on Saturday, but that it was already full when booking on Sunday. Out of service, Booking.com has therefore posted on the site that there are only a few rooms available. This turned out to convert enormously and was also A/B tested. It's now heavily used (even if there are still enough rooms) or something like "booked 11 times in the last 24 hours" is added.