Mobile UX/UI Design: Principles and Trends

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For a website, mobile UI/UX is no less important than high-quality design and an ergonomic interface for the desktop version. According to marketing research, 90% of users visit online sites from mobile devices, and ignoring this category of potential clients is, at the very least, short-sighted.

The user experience in the mobile version of the portal should on page seo service not only be as good as the desktop version, but also surpass it: websites from smartphones are most often viewed on the run, so it is very important to ensure normal readability, clear navigation, convenient scrolling and logical transitions between sections. In this article, we will talk about the general principles and current trends in mobile UX/UI design.

General principles of website adaptation for mobile devices
Trends change, but the general principles of developing applications and portal versions for gadgets with a small screen remain the same. Following fashion and using different techniques from successful cases of colleagues, the designer should not forget about convenience for the end user. And, of course, that the priority goal of any portal is to solve the business problems of the owner of this resource, and therefore - high conversion.

Websites help the mass audience to get the necessary information, and their mobile versions and applications ensure that smartphone owners are always “on top”. This is the peculiarity of mobile app development – ​​to help solve current problems so that each of us is not late for an important meeting, can learn a language where it is convenient, quickly find the way from point A to point B and much more. We do not part with gadgets on Android and IOS even at night, and we value them for their superhero power and the ability to get an answer to any questions 24/7.

Principle 1. Adaptability
This is the cornerstone of UX/UI design for mobile apps and websites. The portal should look equally good both on a PC screen and when viewed from a smartphone or tablet. This means that:

The text must be readable at any resolution;
Important elements should be large and clearly visible;
The adaptation takes into account the features of touch input: each block can be easily tapped with a finger, and the desired part can be enlarged or reduced using gestures;
The forms remain functional in the mobile version. The user understands how to fill in the fields and send the information.
Principle 2. Simplifying authorization
The fewer actions the user needs to take to achieve the goal, be it a purchase or a simple registration, the better. Not many are willing to spend time coming up with a complex password and entering a long email address: smartphones teach us to live in a time crunch.

Registration on the site by receiving an SMS code on a mobile number, biometrics and authorization via social networks is a modern standard of mobile UX/UI design. Remember the top banking applications: users no longer need to take out a card or enter other data to get inside the ecosystem. A phone number or fingerprint is enough. The ability to authorize via social networks would also be useful. Add the ability for visitors to share interesting content from your site to their profile, and you will receive a free traffic channel combined with increased brand loyalty.

Principle 3. Use of gestures
Page scrolling, zooming in on individual fragments, swiping left and right, drops and pinches – smartphones set the trends for UX/UI of mobile applications. Not using them in the portal version adapted for gadgets is literally bad form.

Natural finger movements on the screen, which replace the mouse and keyboard for users, make the site interface intuitive, and the process of interaction with your site convenient. In addition, interaction with the portal using gestures is interesting for most visitors, which means they will return to your web resource again.

Principle 4: Consistency in navigation and design
This is the key to the convenience of your portal visitors and increased conversion. According to this principle, navigation elements should remain the same throughout the user's journey. Consistency guarantees predictability and comfort during interaction with the site: the user does not need to peer at the screen for a long time to understand how to find the necessary information.