Which of these are specifically active with

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You can use this checklist directly as a guide to setting up your SEA campaigns for a B2B company - or to review existing campaigns. Here in the blog post you will find all the checklist items explained in detail. You can find the checklist as a PDF download at the end of the blog post. Woman wearing a suit and glasses thinks Analyzing the B2B business model is the basis for good SEA campaigns Analyze the B2B company’s business model The more closely you analyze the business model, the easier it will be for you to write the Google Ads / Bing Ads texts.


Describe the company in one sentence. What is the business model Special Data and how does the B2B company earn the most revenue? What is the target group of your company? Is there a buyer persona ? Just like with the B2B content marketing strategy, buyer personas help you target your SEA ads to the B2B target group. Tip : There is no buyer persona yet and you would like to create one? Our content marketing team will be happy to support you. Otherwise, collect the most important information about your target group here. What type of companies do you want to target with.




SEA ads? Which company department researches these topics, which professional group is looking for your products? What are your company's USPs (unique selling points) that you would like to highlight in ad copy? Examples of USPs in the B2B sector are also a very good price-performance ratio; the quality; special features that no other company offers for this product; Patents/inventions that came from you. What are the company's competitors?  Google Ads/Bing Ads? Analyze the B2B company’s website Which page should be used as the landing page? Is there an online shop.