Establish a reasonable

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Otherwise, it is impossible to know if what was planned and executed is taking the business on the right path or not. How to prepare to do the calculation? Before getting to the calculation itself, you first need to prepare to ensure the job is done right and the data collected is accurate. To do that, let's look at four important steps you should take before calculating your  ROI. 1. Understand what it means to have a good  ROI The role of  is not just about getting numbers, increasing traffic, visits, etc.


The real goal is to increase conversions and sales Phone Number List opportunities. Well, high conversions mean a good  ROI. Otherwise, changes need to be made. But what type of conversions are we talking about? Any action that converts a visitor into a lead or potential customer. Some examples are: Subscription to a newsletter ; discharge of rich materials. sales of products and services, among other. On each of these occasions, it is necessary to use CRM and digital marketing automation tools to identify whether these prospects came to the company's website through organic traffic, derived from .





2. Choose and organize the  KPIs that will be accompanied More than just metrics, it is imperative that you choose good  KPIs to have a reliable and clear analysis of what is being done. KPIs go beyond metrics , allowing you to deeply understand performance and find problems you might not otherwise identify. Not to mention the opportunities you can find, such as small adjustments that do not require much effort, but provide significant improvements. 3. Establish a reasonable period before calculating the return As with the vast majority of strategies available within digital marketing, it is important to remember that  does not give results that quickly . Therefore, it is necessary to define a reasonable waiting period, especially if the optimization plan has just been implemented.