Inbound Marketing

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In relation to practical content, you can use titles such as: "How to do..." "Practical guide to..." "Where to start doing..." "Do... in 7 steps" Have you noticed that the name of this section is "how to have evergreen content ideas?" This is another example of practical content that doesn't get old! For both conceptual and practical topics, list posts also have a high potential to become evergreen content. Check out these real examples from our blog: 49  Tools You Can Use to Get to the Top of Search Engines Accurately 7 tools to test web speed and how that factor impacts your online presence Learn about 5 types of interactive content and the benefits they bring to a digital strategy Once again, what counts is to let go of creativity. And to finish this block, we leave you a special tip.


When opting for practical content, you have to be Croatia Phone Number List attentive to content that includes the steps to use a tool , as these can also change over time. Although your content remains current, it may be necessary to update the images and step-by-step from time to time. Building an evergreen content library When you're in doubt about the meaning of a word, you'll most likely look it up in the dictionary or (of course!) on Google. Sometimes, you know more or less what it is about and you even already wrote or said it at some point, but when there are doubts, it's worth confirming, right.





Now, think about the main terms and concepts related to your segment. What do they mean? How would you explain each of them to a non-specialist audience? Ready, you've just built an evergreen content library! Each of these terms can become a post, an ebook or an infographic . See our example, here on our blog. There are several concepts that have everything to do with our segment: blogs , Marketing , Digital Marketing , Inbound Marketing , social networks , among others. Each one has the potential to become evergreen content and that's exactly what we did! Bonus tip: start with a glossary! If you don't know where to start, here's a special tip: your first post can be a glossary.