Digital strategies. Content Marketing InstituteMarketingProfs10. Buyers trust content. An overwhelming majority of B2B service and product buyers – 95 – consider content as trustworthy when evaluating a company and its offerings. DemandGen11. Content can help prospective customers at every stage of their journey. Almost half – 48 – of marketers support between three and five of their customers purchasing stages with specialized content. LinkedIn Technology Marketing CommunityContent marketing stats segments12.
Content compliments traditional sales techniques perfectly. Approximately half Germany WhatsApp Number Data of marketers – 49 – are producing content to align closely with various stages of the typical consumer sales cycle to aid sales teams and increase cross-departmental sales enablement. LookBookHQ13. Prospects WANT content – especially white papers. Approximately 78 of buyers relied on white papers to make a purchasing decision within the past year. Curata14. Content is becoming crucial to the purchasing process. Nine out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. Lenati15.
Content is incredibly valuable to many organizations. More than half of marketers – 58 – said that “original written content” is their most important digital asset more so than visual assets such as infographics and video content. Social Media ExaminerContent marketing stats popular content formats16. For many marketers content remains a primary focus. Approximately 81 of marketers say that they plan to use more original written content in their campaigns in the future. Ibid.17. Content can be amazingly versatile and reusable. Almost 60 of marketers reuse and repurpose content
發表於 2024-3-11 17:22:13
