A producer of short plays on Douyin
Also in January this year, Kuaishou held a short drama ecological conference. Official data shows that in , the average daily DAU of Kuaishou short dramas will reach million, and the number of users who watch more than episodes of heavy micro short dramas every day will reach million. A year-on-year increase of %; in terms of creator ecology, as of the end of , the number of short drama creators on the Kuaishou platformEntertainment Business Department, said, Kuaishou Xingmang Malaysia Phone Number Data short dramas will be upgraded in to help creators achieve lower thresholds, more secure income, and higher payment gradients. Starting from the first quarter of this year , Kuaishou short drama plans to open up the introduction of content from the entire network and embrace diversified content; it will continue to provide efficient product capabilities and marketing and
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plays. Douyin and Kuaishou integrate short plays into their own platforms and integrate them with users’ watch lists and interests. Match to recommend skits to users. In addition, Douyin and Kuaishou can also use their social attributes to encourage users to share and discuss short dramas, helping the short dramas to spread. Compared with Douyin and Kuaishou, Tencent’s advantage in producing short dramas lies in the traffic and IP behind them. Tencent, which holds many high-quality IPs, although it is a latecomer, still has the opportunity to catch up with Douyin Kuaishou.
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