This is especially true for Wildberries
As a result, we see the following picture: it is difficult to maintain attractive competitive retail prices on the marketplace with a profit. 2. Resale of goods from China. The seller searches for suitable online resources or intermediaries and sells the purchased product on marketplaces. More serious companies, in order to stand out among competitors, order goods from factories under their brand. Often this is illegal import, and those who want to do everything according to the rules face pitfalls.For example, a sensational story - the seller Email List decided to purchase covers for resale, paid all taxes and duties, but was charged with selling goods with someone else’s trademark, because he did not notice the “Apple” logo. In addition to the problems with organizing delivery, there is another nuance - its high cost, which is about 70% of the final price of the product. As a result, the scheme and the profit from it no longer look so attractive. 3. Main dealers who sell products of well-known brands or import new products from friendly countries. They choose marketplaces to sell products because these are sites with high traffic, where they can quickly introduce people to products and launch active sales. Almost half of all sellers on marketplaces are distributors selling different brands.
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According to the Data Insight study: “Sellers on Russian marketplaces 2022”According to the Data Insight study: “Sellers on Russian marketplaces 2022” 4. Manufacturers and their official distributors. According to our data, from May to the present, 60% of requests for services related to entering marketplaces and promotion come from manufacturers and official distributors of goods. The interest of manufacturers is clear: They have the first price. This means that they can set the most favorable price for buyers and at the same time not lose profit due to high commissions and unforeseen expenses. It is becoming more difficult to find new channels for selling products.
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